drsunilpevekar

Have you had the nagging feeling, while running a business, that we are caught up in a perpetual whirlwind of unending phone calls, unexpected and urgent meetings or appointments, ‘urgent’ stuff piling up from last week, just to name a few. The list is almost endless. Urgent matters have become the rule of the day. More and more things are becoming Urgent and Important . We and our entire team is also caught up in the same web. To come out will require huge doses of commitment and motivation, with full heart and mind. Changing behaviour is an uphill task at all times. The following 4 Disciplines of Execution can, rest assured, make a big difference. When all are moving in the same direction, it is easier to tear through those urgent matters, towards achieving goals critical for Success. Discipline #1 – Focus on Wildly Important Goals (WIGs) As a Business Manager, you know – The more you try to do, the less you will accomplish . That’s why your WIG is not in this year’s ...

These days, I hear a lot of people talking about making responsive websites. I started wondering whether there was some way we could also have responsive managers !! Do they teach this in the MBA Colleges ? Or even in the Corporate World ? What would being responsive mean ? Is there a way a manager can learn to become responsive ? Many such questions !! I thought I would share my thoughts here. U nresponsive people drive me crazy - sending an eMail to someone and then waiting days to hear anything back, is at the top of my list. I have to admit that this happens to me also. Yet, I replay withing 4 - 5 days, even in such situations. What is horribly sickening is not hearing anything at all. A simple question I ask, in job interviews, is “Do you consider yourself a responsive person ?” For me, this is a must-have-attribute . Naturally, everyone says, “yes.” But the way they answer, the speed and the conviction, is obviously the answer to my question. This makes realize...

Value is defined as the worth of something for which something else can be exchanged.  This exchange is by free will. This exchange, in marketing, is with the money that the customer is willing to pay. Many marketing professionals confuse the value proposition, with the value statements that they make from from time to time. One of them - the (dreaded) elevator pitch. 😠 Dreaded elevator pitch makes the other guy in the elevator, press the "emergency" button to get off the next floor, even of he was not intending to get off there. 😠 😠  Even some experienced marketing professionals believe that a value proposition is merely a single statement or a sentence. It is not so. It a comprehensive way to define value, especially from the point of the customer. Thus, an elevator pitch, a Unique Selling Proposition(USP), a Unique Value Proposition (UVP), a Minimum Value Proposition (MVP) are just parts of the value proposition. You can call them the subsets of ...