This has happened to me several times. I have an initial, promising meeting with a potential client. They call to speak with me or I was recommended to them – so things got off to a good start. I start by asking them about their business. I talk about some of the problems they face, identify that there are things I could help them with. I discuss what can be done and they seem pleased. They ask me to drop them a proposal and I leave the meeting feeling rather pleased. It feels like this one is in the bag . Then nothing happens. Despite sending a very compelling value proposal, they don't call back. Eventually you get through to them and they explain that priorities have changed. Budgets are tight and although still interested in working with you, it won't be for a while – they will revert to you when things become better. Y ou wonder if they have chosen to go with a competitor. Someone you know, who will never be able to do as good
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