drsunilpevekar

One thing from WoM is still valid and a useful tool to leverage for better performance – people trust the opinions of other people in their lives, whom they know well and for long. This set of people can be family, friends, colleagues, social media friends and influencers. People they know well and whose opinions mean a lot to them.  Ask any battle–hardened marketing veteran, read study after study on which is the best form of marketing and the unanimous answer will be – Referral Marketing . Time and again it has been proven that Referral Marketing is probably the best form of marketing, when it comes to sales, new customers and new customer conversions. Some people also call it as WoMM – Word of Mouth Marketing. There is a slight difference. WoMM is just people purchasing products based on someone else's opinion or influence. WoMM differs from naturally occurring WoM, which is actively influenced by people talking about a product or service. Organizations often use seedin