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The most obvious and frequent question that comes to mind is - “What kind of return can I expect from a referral marketing campaign, given that I am investing, time, effort & money ?”  Valid and legitimate question. Since budgets are rarely unlimited, this needs to be explored further. After some trials, you will decide on cutting the budget on anything that doesn’t yield sufficient results. Let me share that, referral marketing (campaigns and program) are well worth an investment. There are various levels at which referral programs can be offered. Some are Free, some are Freemium (free with certain things available under premium, which requires some payment), daily deals, premium, and so on. Smart marketers know how to segment their offerings. There is one segment called "Subscription". I shall deal with it in future blogs. Suffice it to say uniqueness and are capable of meaningful RoI. Let us look at little more closely at the Referral Marketing Funnel.   THE REFERRAL M

The most obvious and frequent question that comes to mind is - “What kind of return can I expect from a referral marketing campaign, given that I am investing, time, effort & money ?”  Valid and legitimate question. Since budgets are rarely unlimited, this needs to be explored further. After some trials, you will decide on cutting the budget on anything that doesn’t yield sufficient results. Let me share that, referral marketing (campaigns and program) are well worth an investment. There are various levels at which referral programs can be offered. Some are Free, some are Freemium (free with certain things available under premium, which requires some payment), daily deals, premium, and so on. Smart marketers know how to segment their offerings. There is one segment called "Subscription". I shall deal with it in future blogs. Suffice it to say uniqueness and are capable of meaningful RoI. Let us look at little more closely at the Referral Marketing Funnel. THE REFERR

Difference between WoMM and Referrals If you don’t know what referral marketing is, you are missing one of the most effective ways of getting new customers. Today, I will cover the difference between word-of-mouth marketing and referral marketing and show you how referral marketing can generate greater revenue than what you thought was possible. If your friend has shared a promo code with you, you can take it from me that you were a part of a  referral marketing campaign. Not knowing about referral marketing means you are missing one of the most cost–effective ways of getting new customers through Word-of-Mouth (WoM). The statistics below are from live campaigns, that were run in recent times. 75% of companies say referrals are their lowest cost method of acquiring new customers Referral programs gave 86% more revenue growth in last 2 years   So, what Is Referral Marketing ? Simply put, a method of promoting products or services to new customers by asking current custome