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Personality Isn't Permanent

This blog is a little different from my usual blogs, which focus on Marketing, especially the MICE (Maximum Impact Cost Effective) Marketing. Simply put there are many effective ways to do marketing without spending a fortune. This is blog is quite different.

We have always been encouraged to take Personality Tests, to know the real person that we are. These tests are meant to cut through the mask and show us who we really are and why we behave the way we do. So Far, So Good.

What the tests tell us is that this our Personality. And the Personality can never change. In my way of looking, I am stuck with that Personality and have to adjust my future choices to meet the requirements of this Personality, if I want to be Successful in my Life.


Recently, I came across this book, which is going to be released on 16 June 2020. The title will make it easy for you to understand the direction in which it asks you to take a fresh look. Title - Personality Isn't Permanent. It was this title that attracted me. So, I was curious to find out what it said and got in touch with my friend Benjamin Hardy.

Let's plunge into what he has written.
  • the underlying assumption that you were born “hardwired” as the person you are, and you cannot change that, may not be true. OMG.
  • if you dissatisfied with one or more aspects of your personality, he says there is hope to improve for the better. Now we are talking, I say.
So, I started reading his work, with more interest only to discover I have the power and the freedom “to choose my own way, making my own path". On reading further I realized that instead of being fixed by a Personality Type, I could be flexible and give my Personality a shape that I want. Instead of avoiding or suppressing emotions (and being less than my best), I could embrace them and be transformed through them.

So, if you want to know and learn where you want to reach rather than being told what you need to compromise on, for the rest of your life, this is the book to read.As a Management Consultant, I found this way of thinking extremely useful for people who are looking for a career change as well as those wanting to get into in a career choice a year or two from now. Very useful also for a home-maker who has the talent and passion but the Personality says that she must choose something else, that is not so exciting.

The applications of this kind of innovative thinking are literally unlimited. If you want to be a game-changer, this book is for you.

To read the first chapter of this book, pls go to the link below.

I strongly recommend that you read this and then take a call. I am confident that you will want to buy this book.The link for that is

I know for sure that this is one book you will devour and get the RoI pretty quickly, by being able to rapidly apply to your business and life. Happy Reading.

Feedback and comments will be welcomed on the blogpage.



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