Success lies Outside the Comfort Zone

There is a true and fascinating story about the Miller Brewing Company, that surely has inspiration and a strong management lesson.

Miller Brewing Company had been brewing quality beer for nearly 60 years. All of a sudden prohibition was declared. It was a devastating thing for any company, especially one which had worked hard to build a brand and a reputation. The prohibition killed almost all the beer producers during the next decade or so.

Almost all the brewers had no choice but to close down. Hundreds of brewers simply closed down and accepted their circumstances. After all, they had no choice with the prohibition in place.

But Not Miller Brewing Company.

They did not resort, unlike most brewers, to complaining and whining about how unfair life was for them. Instead of complaining about unfairness of life, they decided to look for new ways to expand. New ways that they had never before explored or had any experience of.

They started producing malted milk, malt syrups, soda, and non-alcoholic beer.

Everything was new to them - the product, the technology, the market, the machines and the distribution network.

Most felt that they had no chance of survival, with the odds stacked so high against them. Yet, They clung to life even though everything hinted they could not survive.

As result of this attitude, they survived the years when prohibition was in force. Today, they are a reputed brand. Even I prefer a Millers, as compared to the local brand. And believe me, I am not a beer lover, but just an occasional beer drinker.

Now, think about it. A company that sold alcohol and had all the skills and experience of selling alcohol. Alcohol becomes illegal (due to prohibition). 

So Miller Brewing Company faced 3 possible choices

1.  Go against the law and possibly get into big trouble

2.  Close down the company. Remember, there was no question of selling off, because who will buy a beer producing company during prohibition times

3.  Find another Course of Action

This story drives home the point - If you truly desire something, it is available to you.

Giving up is easy. Giving a fight is not. Most people do just that - Give Up.

It is not surprising then that only about 3-5% of people are truly successful. That's it. Why ?

Success requires you to stick to your dreams, no matter what the circumstances. To be open to consider and take the path untaken. To look for untapped ways and untapped opportunities. To be not tied, not able to think beyond the Comfort Zone.

Success always lies outside your comfort zone. The moment you are too comfortable, it means you are not growing ! That is a sign of death.

How do we apply this concept in our real, day-to-day life ??

Now, make your own diagram for the comfort zone and the content of the circles in each zone. You will then be able to work out the distance and so the roadmap showing where you are now and where your future is. The future is where you are going to get Success.

What are your plans to step out of the Comfort Zone ? 

Do you feel like inspiring others by sharing your plans ?

Keep Growing !! Move Towards Success !!