Skip to main content

12 Ways to get Referrals and Fast - 2

To continue from the blog of the previous week, here are points 4 - 6. Your feedback will be looked forward to.

 Cross-Sell your Business Relationships by leveraging  at Industry Events
Everyone has, at some point in their life, dreamed of being a social butterfly, right ? Take advantage of it in the right way. At an industry event, which your customers also attend, you have this fantastic opportunity to be that social butterfly. Every opportunity to get introductions from your customers to decision makers, at other companies, whom your customers know, can extend your business network, almost geometrically. 

 It may not, be called a referral, in the strict sense of the word, but it comes very close. It is a referral, all the same.

Collaborate in More Visible Ways
To take a strong business relationship to the next level, you have to seek out areas where you and your partners speak to the same audience. So simple. Many a times, without stepping on their toes, there is a very good opportunity that can be of great value to your partner’s goals. Think of sharing each other’s content at various platforms. Don’t forget the Social Media. If you create an engaging and mutually beneficial and reciprocal, long-term content partnerships, it will boost visibility for both of you. 

 A Win-Win situation. Enviable position to be in.

Research Before Asking

Endorsements can go a long way in building your brand. However, remember, it is not just any endorsement but chosen ones which will have maximum impact for your business. Best approach would be to determine who to approach first, not just the first name that comes to mind. Before reaching out for a referral, why not use LinkedIn ? Apart from the usual information, LinkedIn's Advanced People Search feature will help you to identify, how many of that individual's connections are in a position to give you a referral. Qualify them, in your database. Make an A-B-C List. This will make it easy to get more referrals of the right kind, when you start off. 

 Two benefits
a.  large number of the right type of referrals coming quickly
b.  makes it easier for you to make a list of your ideal referral candidate (in decreasing 
      order) of the ability to generate referrals from his / her connects. 

 I shall share more in the coming week. Meanwhile, your feedforward, comments and suggestions will be welcomed at drsunilpevekar@gmail.com

Comments

  1. Unknown11 June 2020 at 00:13

    Today after reading the article knew the difference between Referral mraketing & WOM !!! Thnks !!!!

    ReplyDelete
  2. Shivangi Singh11 June 2020 at 21:50

    Intresting stuff to read !!

    ReplyDelete

Post a Comment

Popular posts from this blog

Compelling Value Proposition

Value is defined as the worth of something for which something else can be exchanged.  This exchange is by free will. This exchange, in marketing, is with the money that the customer is willing to pay. Many marketing professionals confuse the value proposition, with the value statements that they make from from time to time. One of them - the (dreaded) elevator pitch. 😠 Dreaded elevator pitch makes the other guy in the elevator, press the "emergency" button to get off the next floor, even of he was not intending to get off there. ðŸ˜  ðŸ˜   Even some experienced marketing professionals believe that a value proposition is merely a single statement or a sentence. It is not so. It a comprehensive way to define value, especially from the point of the customer. Thus, an elevator pitch, a Unique Selling Proposition(USP), a Unique Value Proposition (UVP), a Minimum Value Proposition (MVP) are just parts of the value proposition. You can call them the subsets of ...
5 comments
Read more

Being a Responsive Manager

These days, I hear a lot of people talking about making responsive websites. I started wondering whether there was some way we could also have responsive managers !! Do they teach this in the MBA Colleges ? Or even in the Corporate World ? What would being responsive mean ? Is there a way a manager can learn to become responsive ? Many such questions !! I thought I would share my thoughts here. U nresponsive people drive me crazy - sending an eMail to someone and then waiting days to hear anything back, is at the top of my list. I have to admit that this happens to me also. Yet, I replay withing 4 - 5 days, even in such situations. What is horribly sickening is not hearing anything at all. A simple question I ask, in job interviews, is “Do you consider yourself a responsive person ?” For me, this is a must-have-attribute . Naturally, everyone says, “yes.” But the way they answer, the speed and the conviction, is obviously the answer to my question. This makes realize...
5 comments
Read more

12 Ways to get Referrals and Fast - 1A

Referral business is and can be a great barometer of your company’s business health. When you get referrals, it is a clear indicator that your customers accept and believe in your offerings – to the extent of putting their reputation on the chopping block. They are driven by the need to be known among friends and colleagues, for being able to share their good experience and in turn sharing it as a good advice. In a way, they are comfortable and even willing to make your company and product a part of their inner circle. The question is – how can you tap into that existing goodwill and make it a little more stronger, a little more predictable ? I have tried to highlight 12 ways (there are many more) : Create and Celebrate Milestones with Customers People do not remember what you said. They remember how you made them feel. To be remembered in a positive way, you must become a part of their moments of triumph, their moments of celebrations. With a customer (or even a qualified ...
2 comments
Read more