drsunilpevekar

This blog is a little different from my usual blogs, which focus on Marketing, especially the MICE (Maximum Impact Cost Effective) Marketing. Simply put there are many effective ways to do marketing without spending a fortune. This is blog is quite different. We have always been encouraged to take Personality Tests, to know the real person that we are. These tests are meant to cut through the mask and show us who we really are and why we behave the way we do. So Far, So Good . What the tests tell us is that this our Personality. And the Personality can never change. In my way of looking, I am stuck with that Personality and have to adjust my future choices to meet the requirements of this Personality, if I want to be Successful in my Life. Recently, I came across this book, which is going to be released on 16 June 2020. The title will make it easy for you to understand the direction in which it asks you to take a fresh look. Title - Personality Isn't Permanent . It was this title t...

The most obvious and frequent question that comes to mind is - “What kind of return can I expect from a referral marketing campaign, given that I am investing, time, effort & money ?”  Valid and legitimate question. Since budgets are rarely unlimited, this needs to be explored further. After some trials, you will decide on cutting the budget on anything that doesn’t yield sufficient results. Let me share that, referral marketing (campaigns and program) are well worth an investment. There are various levels at which referral programs can be offered. Some are Free, some are Freemium (free with certain things available under premium, which requires some payment), daily deals, premium, and so on. Smart marketers know how to segment their offerings. There is one segment called "Subscription". I shall deal with it in future blogs. Suffice it to say uniqueness and are capable of meaningful RoI. Let us look at little more closely at the Referral Marketing Funnel.   THE R...

The most obvious and frequent question that comes to mind is - “What kind of return can I expect from a referral marketing campaign, given that I am investing, time, effort & money ?”  Valid and legitimate question. Since budgets are rarely unlimited, this needs to be explored further. After some trials, you will decide on cutting the budget on anything that doesn’t yield sufficient results. Let me share that, referral marketing (campaigns and program) are well worth an investment. There are various levels at which referral programs can be offered. Some are Free, some are Freemium (free with certain things available under premium, which requires some payment), daily deals, premium, and so on. Smart marketers know how to segment their offerings. There is one segment called "Subscription". I shall deal with it in future blogs. Suffice it to say uniqueness and are capable of meaningful RoI. Let us look at little more closely at the Referral Marketing Funnel. THE REFERR...

Difference between WoMM and Referrals If you don’t know what referral marketing is, you are missing one of the most effective ways of getting new customers. Today, I will cover the difference between word-of-mouth marketing and referral marketing and show you how referral marketing can generate greater revenue than what you thought was possible. If your friend has shared a promo code with you, you can take it from me that you were a part of a  referral marketing campaign. Not knowing about referral marketing means you are missing one of the most cost–effective ways of getting new customers through Word-of-Mouth (WoM). The statistics below are from live campaigns, that were run in recent times. 75% of companies say referrals are their lowest cost method of acquiring new customers Referral programs gave 86% more revenue growth in last 2 years   So, what Is Referral Marketing ? Simply put, a method of promoting products or services to new customers b...