11 Things to
Start doing for Yourself in Sales
- Spending time with the Right People – Those who know things about Sales, that typically only the College of HardKnocks, can teach you. The right people appreciate you, encourage you to improve in a healthy and challenging way. These people will make you more alive (if that is possible). Make them your role models.
- Face your Challenges Head On – The challenges you face, do not define you. It is how you react to them, respond to them, that defines you. Challenges dissolve only when you take focused action. Do what you can, when you can, and acknowledge what you’ve done. It is about taking baby steps in the right direction, inch by inch. It is asking yourself, at all times, is there anything more that I could have done.
- Be honest with Yourself (about everything) – Make an honest list of what is right and what is not. If it is not right, can be changed with the current skills you have ? The only person you can count upon is yourself.
- Operate from Strengths – The gains you will make by working on polishing your strengths (given a fixed effort) will be far more than what you will achieve by working on bettering yourself in the areas of weakness.
- Learning from your Mistakes – Mistakes are okay. However, mistakes teach us only when we consciously sit down and analyze them to learn the lessons. Many a sales person is tempted to forget the sale that he could not close and chase the new potential client. If he does that, he is never going to become better. Never.
- Add new Techniques – work on building rapport with the client. Clients do not buy because your product or service is superior. They but because they have a good rapport with you and trust you. Of course, before they can trust you, they need to like you. Work on how to make them like you and trust you. I will share some thoughts on this, post Deepawali.
- Create a few key Metrics – learn to measure the performance of the sales team. Many in the Sales Team, are merely running like crazy rabbits from one client meeting to another, without looking for performance lessons, from what is happening around them. I will share a few Sales Metrics in my next blog.
- Build new Relationships – Look for opportunities to build new relationships. Focus not on the commercial value of this relationship. Look for dependable, honest people who add to what you are, who reciprocate your commitment.
- Help your team Grow – Care about the people in your team. Guide them if you know a better way. More you help others, the more they will want to help you. It will set forth a positive upward spiral.
- Focus on the details – notice the details, work on them, try to make them flawless. Most people look at the big picture. However, it is the fine details, that can make or break your attempts to convert a potential customer into a live customer. Make it a matter of personal prestige to see that you work towards perfection.
- Think 80/20 – a principle that we learnt in Management Colleges but hardly applied to real life work situations. Find out the customers (the 20%) who are giving you nearly 80% of the business. Give them additional attention. Try to do more of the 20% work, which will fetch you a higher return on your effort.
Look forward to your comments and suggestions.
Excellent blog, Sunil. I always enjoy reading your blogs. Being a retail business owner myself, I can't agree more with #11 about the 80:20 rule. I have seen lots of 'sales quotes', but the one that has stuck in my mind is the one from Thomas Edison: "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." Good luck to you, always.
ReplyDelete