Skip to main content

Ten Commandments of Marketing

The Year 2018 has started with a bang and we have reinvented ourselves, based on the feedback that we received. One of the different things we are going to do, is to get your views and publish them here, for others to see and learn.

 Today's topic is

 Ten Commandments of Marketing
  1. Thou shalt look at the customers interest before thy own.
  2. Thou shalt enjoy the thrill of success. And learn lessons from failure.
  3. Thou shalt listen before thou speaks.
  4. Thou shalt honour the product (it can be you) and nurture it until it grows.
  5. Thou shalt immerse thyself  in thy customers' wants and needs
  6. Thou shalt wallow in the beauty of ideas.
  7. Thou shalt use the tools of emotion in every sale.
  8. Thou shalt not immerse thyself in self-pity.
  9. Thou shalt blaze trails to the customer.
  10. Thou shalt respect thyself and thy abilities.

Feel free to write your comments / feedback and share your stories about any or all of the  points mentioned above. 

I will publish them on this blog. Share with me on drsunilpevekar@gmail.com

Comments

Post a Comment

Popular posts from this blog

Being a Responsive Manager

These days, I hear a lot of people talking about making responsive websites. I started wondering whether there was some way we could also have responsive managers !! Do they teach this in the MBA Colleges ? Or even in the Corporate World ? What would being responsive mean ? Is there a way a manager can learn to become responsive ? Many such questions !! I thought I would share my thoughts here. U nresponsive people drive me crazy - sending an eMail to someone and then waiting days to hear anything back, is at the top of my list. I have to admit that this happens to me also. Yet, I replay withing 4 - 5 days, even in such situations. What is horribly sickening is not hearing anything at all. A simple question I ask, in job interviews, is “Do you consider yourself a responsive person ?” For me, this is a must-have-attribute . Naturally, everyone says, “yes.” But the way they answer, the speed and the conviction, is obviously the answer to my question. This makes realize...
5 comments
Read more

Compelling Value Proposition

Value is defined as the worth of something for which something else can be exchanged.  This exchange is by free will. This exchange, in marketing, is with the money that the customer is willing to pay. Many marketing professionals confuse the value proposition, with the value statements that they make from from time to time. One of them - the (dreaded) elevator pitch. 😠 Dreaded elevator pitch makes the other guy in the elevator, press the "emergency" button to get off the next floor, even of he was not intending to get off there. ðŸ˜  ðŸ˜   Even some experienced marketing professionals believe that a value proposition is merely a single statement or a sentence. It is not so. It a comprehensive way to define value, especially from the point of the customer. Thus, an elevator pitch, a Unique Selling Proposition(USP), a Unique Value Proposition (UVP), a Minimum Value Proposition (MVP) are just parts of the value proposition. You can call them the subsets of ...
5 comments
Read more

Achieve Your 10-Year Plan in Next 6 Months - Part 3 (Final)

I hope that you have answered the questions raised in part 2 of this blog. If you would like to share the same with me, you can write in to drsunilpevekar@gmail.com We have understood that we need to value our time. To achieve this, we need to have a  Strong belief system about the purpose  of your existence . At most we should have two or three reasons. Best would to have not more than two. If we have more than three, it means we are confused and is as good as having none . Many a times, this confusion comes, because we have a lacking value system, a lack of priorities. Strong belief about how we should  be using our time. Keen desire  to live every moment and learn at every moment. Near utter disregard  for how (most) people perceive us . If we fear ridicule or even injury from others, then you will always be guided by the thought of how to avoid it, rather than how to achieve it. Constant willingness  to learning. We must be always in the stu...
Post a Comment
Read more