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Showing posts from September, 2017

11 Things to Start doing for Yourself in Sales

11 Things to Start doing for Yourself in Sales Spending time with the Right People – Those who know things about Sales, that typically only the College of HardKnocks, can teach you. The right people appreciate you, encourage you to improve in a healthy and challenging way. These people will make you more alive (if that is possible). Make them your role models. Face your Challenges Head On – The challenges you face, do not define you. It is how you react to them, respond to them, that defines you. Challenges dissolve only when you take focused action. Do what you can, when you can, and acknowledge what you’ve done. It is about taking baby steps in the right direction, inch by inch. It is asking yourself, at all times, is there anything more that I could have done. Be honest with Yourself (about everything) – Make an honest list of what is right and what is not. If it is not right, can be changed with the current skills you have ? The only person you can count upon is yourself

Storytelling in Marketing

Storytelling, an ancient art and partly a science too, has never been more relevant in business, than it is today. The principle factors of Content , Word of Mouth , Social Sharing and Human Connection can be leveraged in the arena of business too. Storytelling is THE fundamental human activity, even when we are talking to ourselves. Storytelling in Marketing goes beyond merely narration of stories. Conveying the story of your brand is not a new concept. Using storytelling as a marketing tool has become a strategic priority. There is a world of difference between boring, soul–less content, which most companies continue to create and stories that not only stick but also engage the person. We will examine h ow to create stories, nurture them, create engagement with the audience. It is no surprise, then, that storytelling needs a strong focus on what people want to hear and share. If we keep this in mind, we will see a lightning shift from the traditional ways of c

Don't Sell Saddles

Don’t Sell Saddles This post is based on a true incident that happened at Tiny Speck, the makers of Slack , on  July 31st, 2013.  We have always been told -  Build Something that People Want. Most companies build  something which is genuinely useful - any user would be better off than they were before. That means they have something people want. What is missing is this -  almost none  of the people have any idea that they want this new product. How could they ? They’ve never heard of it . At best, only a exceedingly small number would have imagined such a product on their own. These people just  know they want something different. They are definitely not specifically looking for the product this company has developed. But then no-one was looking for a WhatsApp . So, just as much as our job is to build something genuinely useful, makes people’s working lives simpler, more pleasant and more productive, our job is also to understand what people think they want and then