Referral Marketing , is also known as Word–of–Mouth Marketing (WoMM). It is one of the oldest (and still the most effective !) marketing strategy. Basically, it is all about people buying your products & services, because somebody they trust recommends it to them. Referral Marketing is a subtle process that is omni–present in our daily life. The reason why small businesses do not think of referral marketing is that it is not as glamourous or visible like a TV commercial or a hi–fi marketing campaign. In India, I would call it the IPL Effect . All studies have shown Referral Marketing as the most powerful form of promoting any business . A study by Nielsen Company, a leading global provider of information and insights into what consumers watch and buy, shows that 90% of consumers around the world say they trust referrals from friends & family , above all other forms of advertising . Additionally, 70% of consumers around the world also say that they trust other consum
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