drsunilpevekar

In 1961, the world was told of the concept of the ‘USP’ in the book ‘Reality in Advertising’. It explained that the Unique Selling Proposition was a benefit, unique to you, that will attract new customers. Many changes have happened since then, to the original, in the form of new meanings and definitions. It has also been grossly misused . Many people misinterpret the USP to mean -  why am I different ? Not the same question. I could be the thinnest NLP Practitioner in the world. It makes me unique, but it is not a benefit for my customers and is unlikely to be a reason why people would use my services.  Just being different is not the same as having a USP . What is the essence of USP ? What is unique about my product / service that will attract new customers ? The journey taken, to reach a conclusion, is vital. Problem with the USP is that it channels your thinking in the wrong way . It prevents you from producing the most compelling offering available . In the end, it is the wrong

I hope that you have answered the questions raised in part 2 of this blog. If you would like to share the same with me, you can write in to drsunilpevekar@gmail.com We have understood that we need to value our time. To achieve this, we need to have a  Strong belief system about the purpose  of your existence . At most we should have two or three reasons. Best would to have not more than two. If we have more than three, it means we are confused and is as good as having none . Many a times, this confusion comes, because we have a lacking value system, a lack of priorities. Strong belief about how we should  be using our time. Keen desire  to live every moment and learn at every moment. Near utter disregard  for how (most) people perceive us . If we fear ridicule or even injury from others, then you will always be guided by the thought of how to avoid it, rather than how to achieve it. Constant willingness  to learning. We must be always in the student mode. WIG (Wildly Impor

Research shows that most people look at their smartphones around 100 times per day. I’m sure, the reality is probably 200 times a day. Yet, if asked, most people will tell you that they look at their phone only about 30–40 times a day. So, at least half that number, you are mindless and unconscious. Remember the acronym FOMO - Fear Of Missing Out  ? The reason is today’s environment is heavily trigger–laden. We are so used to being on technology and being distracted that, it’s hard for us to imagine being fully AWAKE and present for long periods of time. That has to change. No, that has to go, if you want to start achieving your 10–year plans in next 6 months. The very idea of achieving such a big goal, in such a short time, seems totally crazy and unrealistic to you. However, it is VERY doable. It’s not doable, if you continue to work with the same mindset and approaches you’ve been following earlier and are accustomed to. You absolutely cannot achieve things 10X or 20X fas

My mentor once  asked me - How much  time does  it really take  to  accomplish something ? Before I could answer that question, he asked another (better)   question -  How much time do you actually have ? It took me some time to answer that second question. I always thought that I have the rest of the life to accomplish something. As I was thinking of the right answer to this question, I got this thought, more like a next question -  Where is the bulk of my time being spent ?   Only then can I determine how long something will really take to accomplish. You need to ask yourself this question too. How Much Time Do You Have ? The average month has 720 hours   (30 days X 24 hours). If you sleep for 8 hours a day,  you have 480 hours left . If you worked 40 hours per week, 4 weeks a month, then  you have 320 hours left . Maybe, working 40 hours per week is optional, but certainly not optimal. And may be not necessary. In the knowledge economy, our best work generally hap

Niche Marketing… Target Marketing… Vertical Marketing… These are not new concepts to you. BUT, are you truly leveraging the substantial power of niche marketing to find more clients to serve, more revenue to generate … and more dollars in your bank account ?  AND, if this is so effective, why don’t more professionals and businesses fully engage in this powerful strategy ? In 2 words… Mistaken Assumption . The mistaken assumption is this : If I commit to niche marketing and only focus on this target market, I’ll give up so much other opportunity. The reality is that, yes, you may miss some opportunities, you’ll be so successful in your focus market that you’ll hardly notice … and truly won’t care.     3 Significant Benefits While there are many perks that you can experience by  narrowing your marketing focus , most of them fit under the umbrella of these 3 main benefits… 1. Niche Marketing Helps You Deliver a More Relevant Marketing Message The brains of your