12 Ways to get Referrals and Fast - 2

To continue from the blog of the previous week, here are points 4 - 6. Your feedback will be looked forward to.

Cross-Sell your Business Relationships by leveraging  at Industry Events

Everyone has, at some point in their life, dreamed of being a social butterfly, right ? Take advantage of it in the right way. At an industry event, which your customers also attend, you have this fantastic opportunity to be that social butterfly. Every opportunity to get introductions from your customers to decision makers, at other companies, whom your customers know, can extend your business network, almost geometrically. 

It may not, be called a referral, in the strict sense of the word, but it comes very close. It is a referral, all the same.

Collaborate in More Visible Ways

To take a strong business relationship to the next level, you have to seek out areas where you and your partners speak to the same audience. So simple. Many a times, without stepping on their toes, there is a very good opportunity that can be of great value to your partner’s goals. Think of sharing each other’s content at various platforms. Don’t forget the Social Media. If you create an engaging and mutually beneficial and reciprocal, long-term content partnerships, it will boost visibility for both of you. 

A Win-Win situation. Enviable position to be in.

Research Before Asking

Endorsements can go a long way in building your brand. However, remember, it is not just any endorsement but chosen ones which will have maximum impact for your business. Best approach would be to determine who to approach first, not just the first name that comes to mind. Before reaching out for a referral, why not use LinkedIn ? Apart from the usual information, LinkedIn's Advanced People Search feature will help you to identify, how many of that individual's connections are in a position to give you a referral. Qualify them, in your database. Make an A-B-C List. This will make it easy to get more referrals of the right kind, when you start off. 

Two benefits
a.  large number of the right type of referrals coming quickly
b.  makes it easier for you to make a list of your ideal referral candidate (in decreasing 
      order) of the ability to generate referrals from his / her connects. 

I shall share more in the coming week. Meanwhile, your feedforward, comments and suggestions will be welcomed at drsunilpevekar@gmail.com